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Ufa-Palast am Zoo : ウィキペディア英語版
Ufa-Palast am Zoo
The Ufa-Palast am Zoo on Auguste-Viktoria-Platz, now Breitscheidplatz, in Charlottenburg, was a major Berlin cinema owned by Universum Film AG, or Ufa. Opened in 1919 and enlarged in 1925, it was the largest cinema in Germany until 1929 and was one of the main locations of film premières in the country. It was destroyed in 1943 during the Second World War and replaced in 1957 by the Zoo Palast.
==History==

The Romanesque-style building at Hardenbergstraße 29 was designed as an exhibition space by Carl Gause, one of the architects of the Hotel Adlon, and called the Ausstellungshallen am Zoologischen Garten after the adjacent Berlin Zoo. In 1912, Arthur Biberfeld converted the western section into a theatre. In 1913–15, projection facilities were installed by Oskar Kaufmann for the première of the film ''Quo Vadis'', produced by the Italian Cines company, and from 1913 to 1914, the theatre was called the Cines-Palast.〔(Ehemaliger Ufa-Palast am Zoo ), Lexikon: Charlottenburg-Wilmersdorf von A bis Z, Bezirksamt Charlottenburg-Wilmersdorf, City of Berlin, retrieved 19 December 2012 〕 The other section of the building housed a café and variety theatre called the Wilhelmshallen.〔Rudolf Woelky, ''EIN ETWAS ERLEBT ETWAS: ... UND DAS WAR DAS LEBEN'', Norderstedt: Books on Demand, 2010, ISBN 9783842313354, (p. 76 ) 〕
In 1919, architect Max Bischoff rebuilt it for Ufa as a 1,740-seat cinema, which opened on 18 September 1919 with the première of Ernst Lubitsch's ''Madame Dubarry''.〔Klaus Kreimeier, trans. Robert and Rita Kimber, ''The Ufa Story: A History of Germany's Greatest Film Company, 1918–1945'', 1996, repr. Berkeley: University of California, 1999, ISBN 978-0-520-22069-0, (p. 56 ), referring to the film by its U.S. title, ''Passion''.〕〔Marc Silberman, ''German Cinema: Texts in Context'', Detroit: Wayne State University, 1995, ISBN 9780814325605, (p. 3 ).〕 The cinema had a rectangular auditorium with two levels of proscenium boxes and the remaining seating arranged in horseshoe-shaped rows.〔 Siegfried Kracauer praised the sightlines from the amphitheatre-style seating and the "discreet" and "tasteful" colour scheme;〔Cited in Sabine Hake, ''Passions and Deceptions: The Early Films of Ernst Lubitsch'', Princeton, New Jersey: Princeton University, 1992, ISBN 9780691031972, (p. 119 ).〕 the décor was simple, with faïence panels around the screen.〔
In 1925, the cinema was rebuilt by Carl Stahl-Urach; it was enlarged to 2,165 seats by the addition of a balcony, the lighting was improved, and an illuminated cinema organ was added.〔〔Ken Roe, (Ufa Palast am Zoo ), Cinema Treasures, retrieved 20 December 2012.〕 The interior décor by Samuel Rachman resembled that of Broadway cinemas.〔Victoria De Grazia, ''Irresistible Empire: America's Advance Through Twentieth-Century Europe'', Cambridge, Massachusetts: Harvard-Belknap, 2005, ISBN 9780674016729, (p. 286 ).〕 It was the largest cinema in Germany until the 1929 opening of the Ufa-Palast in Hamburg, which was at that time the largest in Europe.
The reopening on 25 September 1925 was overseen by Ernö Rapée, a former employee of the American cinema impresario "Roxy" Rothafel who was brought over by Ufa together with Alexander Oumansky, who had been ballet director at Roxy's Capitol Theatre, to introduce US-style cinema shows to Germany. They were given an 85-member orchestra plus a jazz band, and Roxy himself came to offer assistance. The ''New York Times'' reported that the American "combination of symphony concert, ballet and film" had been successfully imported to Germany for the first time. Rapee stayed on for almost a year as manager and as Ufa's senior music director, in which role he arranged music to accompany several films; he left after supervising the opening of Ufa's new Gloria-Palast across the square.〔Ross Melnick, ''American Showman: Samuel "Roxy" Rothafel and the Birth of the Entertainment Industry, 1908–1935'', Film and culture, New York: Columbia University, 2012, ISBN 9780231159043, (pp. 253–54 ).〕 Berlin's own Capitol cinema, designed by Hans Poelzig, also opened in 1925 as a nearby competitor to the Ufa-Palast;〔Michael Bienert and Elke Linda Buchholz, ''Die Zwanziger Jahre in Berlin: ein Wegweiser durch die Stadt'', 2nd ed. Berlin: Berlin-Story, 2006, ISBN 9783929829280, (p. 208 ) 〕 by 1928, when Joseph Goebbels made a speech denouncing the entertainment and other business venues there, Berlin's premier cinemas were clustered close together around the Kaiser Wilhelm Memorial Church and some had deliberately sought to make it the "Broadway of Europe".〔Janet Ward, ''Weimar Surfaces: Urban Visual Culture in 1920s Germany'', Weimar and now 27, Berkeley: University of California, 2001, ISBN 9790520222990, (pp. 181–83 ).〕
Following the renovation, the exterior was used for advertising, designed by Ufa's scenic designer Rudi Feld. This began with light displays and large posters and progressed to complete transformations of the appearance of the building. For example, for ''Spione'' in 1928, a gigantic stylised eye stared out of the centre of the façade and the letters of the title, written across the whole width of the central bay, became pupils which emitted searchlights;〔Ward, (p. 171 ).〕〔(Photo ) in Steven Heller, Mirko Ilić, ''The Anatomy of Design: Uncovering the Influences and Inspiration in Modern Graphic Design'', Minneapolis, Minnesota: Quayside, 2009, ISBN 9781592535545.〕 for ''Frau im Mond'' in 1929, the façade was draped in lights to evoke stars, and above the entrances skyscraper cities jutted out, from the centres of which model spaceships travelled to a moon globe and back;〔Ward, (p. 169 ), Fig. 41, p. 170.〕 and for ''Asphalt'', also in 1929, a huge transparency of a street scene—taken from the credits—was mounted on the front of the building, with speeding cars in the foreground, and alternately lighted and darkened; wooden gates swung closed in front of it, with the title written on them in letters blazing with light.〔Ward, (p. 157 ), Fig. 37. p. 158.〕〔Kreimeier, (p. 117 ); photographs following p. 152.〕 The exception was Fritz Lang's ''Metropolis'', which received a double première on 10 January 1927: the gala première at the Ufa-Palast am Zoo was attended by President Hindenburg but advertised only by a sign above the entrance reading ''Welturaufführung'' (world première), while the smaller première, primarily for the press, took place at the smaller Ufa-Pavillon am Nollendorfplatz (Germany's first purpose-built cinema, dating to 1912), which for the occasion was painted silver and illuminated "gleam() like a beacon into the night", as a contemporary reviewer put it, and had a gong mounted over the main entrance; the film's brief German run continued there.〔Aitam Bar-Sagi, ("'Metropolis' around the World" ), The Film Music Museum, 6 November 2010, retrieved 23 December 2012.〕〔Ward, (pp. 166–67 ), Figure 40 p. 168.〕〔Review in ''Der Kinematograph'', 16 January 1927, in translation in: Michael Minden and Holger Bachmann (eds.), ''Fritz Lang's Metropolis: Cinematic Visions of Technology and Fear'', Studies in German literature, linguistics, and culture, Rochester, New York: Camden House, 2000, ISBN 9781571131225, (pp. 82 )–(83 ).〕〔"1927: Art & Culture", Starr Figura and Peter Jelavich, ''German Expressionism: The Graphic Impulse'', exhibition catalogue, New York: Museum of Modern Art / Distributed Art, 2011, ISBN 9780870707957, (p. 280 ).〕
Under the Nazis, for important occasions like the 1935 première of Leni Riefenstahl's ''Triumph des Willens'' and the March 1943 celebration of Ufa's own 25th anniversary, Albert Speer modified the façade〔Steven Bach, ''Leni: The Life and Work of Leni Riefenstahl'', New York: Knopf, 2007, ISBN 9780375404009, (p. 138 ).〕 and it was dressed with large numbers of swastika flags spotlighted from below and with a huge eagle.〔Kreimeier, (p. 254 ).〕〔Kreimeier, (p. 322 ).〕 For the 1936 Summer Olympics in Berlin, Speer designed a false front in simplified classical style.〔〔 The following year, the remainder of the façade was similarly covered and heavy masonry pylons evoking the entrance to the Olympic Stadium set on either side of the entrance;〔Bach, ''Leni'', (p. 164 ).〕 one architectural historian has noted that except for the lack of windows and the decoration with film posters rather than government symbols, the building then looked very like Speer's New Reich Chancellery.〔Kreimeier, p. 254, citing Dieter Bartetzko, ''Illusionen in Stein: Stimmungsarchitektur im deutschen Faschismus: ihre Vorgeschichte in Theater- und Film-Bauten'', Rororo Sachbuch, Kulturen und Ideen, Reinbek bei Hamburg: Rowohlt, 1985, ISBN 9783499178894.〕
The building was destroyed by bombing on 23 November 1943. The Zoo Palast was built on the site in 1957.

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